Where Every Specification Makes a Difference.
Specify With Care® is DIFFA’s Signature Cause-Marketing Initiative.
Specify With Care empowers manufacturers to make a meaningful social impact. Through this program, participating brands pledge to donate a portion of proceeds from selected products or collections to DIFFA, helping to fund critical initiatives that support those in need.
Funds raised directly support non-profit organizations across the U.S. focused on HIV/AIDS, housing and food insecurity, and mental health.
WHY PARTICIPATE?
When you join Specify With Care, you’re not only supporting DIFFA’s mission—you’re building a brand that stands for something bigger.
- Boost your brand reputation by aligning with a respected nonprofit
- Strengthen customer loyalty among socially conscious specifiers
- Differentiate your products with purpose-driven positioning
- Expand your reach within the A&D and contract furnishings industries
- Advance your CSR goals with measurable, transparent giving
AFFILIATE LEVELS
Multiple Tier Options To Fit Any Affiliate
Legend
$50,000 to $100,000
Patron
$10,000 to $25,000
Friend
$5,000 to $10,000
AFFILIATE BENEFITS
Highlighting the perks of giving back
All affiliates receive the following benefits:
- Recognition at DIFFA events
- Logo placement on DIFFA.org
- Marketing opportunities and digital promotion
Top-tier participants also enjoy:
- Tickets to key DIFFA events (Gala, Fall, and Winter programs)
- Social media takeovers and dedicated posts
- Custom co-branding & storytelling opportunities
- Featured placement in DIFFA publications & newsletters
What Partners Are Saying
See What Our Dedicated Affiliates Are Saying
“This program is a win-win proposition. It associates manufacturers’ names with a good cause and differentiates their products. The interior design and architectural communities are supporting Specify With Care® with overwhelming enthusiasm and optimism.
“Maya Romanoff has been honored to help promote DIFFA’s mission through the Specify with Care® program – we have been able to raise funds for the organization and at the same time engage designers in this important dialogue. An increasing amount of interior designers are looking for ways to give back. This program helps them achieve this humanitarian goal while preserving the integrity of their designs.” — Jennifer Block, VP East Coast Operations
“This program is a win-win proposition. It associates manufacturers’ names with a good cause and differentiates their products. The interior design and architectural communities are supporting Specify With Care® with overwhelming enthusiasm and optimism.
“Maya Romanoff has been honored to help promote DIFFA’s mission through the Specify with Care® program – we have been able to raise funds for the organization and at the same time engage designers in this important dialogue. An increasing amount of interior designers are looking for ways to give back. This program helps them achieve this humanitarian goal while preserving the integrity of their designs.” — Jennifer Block, VP East Coast Operations
Affiliate Gallery
Ready to get started?
Make a DIFFArence.
Together, we can transform specification into acts of care.