MEDIA ALERT: DIFFA ANNOUNCES 20TH ANNUAL DINING BY DESIGN FUNDRAISER TO FIGHT HIV/AIDS
What: DIFFA: Design Industries Foundation Fighting AIDS (DIFFA) will gather thousands of designers, notable guests and avid supporters to celebrate its 20th Annual DINING BY DESIGN (DBD), March 16 – 20. As DIFFA National’s largest fundraiser, DBD raises nearly a million dollars annually—contributing to over $42 million in grants to organizations combating HIV/AIDS nationwide since its founding in 1984. DINING BY DESIGN showcases imaginative, one-of-a-kind tabletop design by internationally renowned and local talent.
Where: Pier 92, Twelfth Avenue at 55th Street, NYC
For the ninth consecutive year, the New York event will be co-located with the Architectural Digest
Design Show on Pier 94. On-site registration & press-room is located at Pier 94.
When: Thursday, March 16 – Monday, March 20, 2017
COCKTAILS BY DESIGN Preview Party
Thursday, March 16, 6:30 – 9:30pm
Early bird tickets $150 (Through March 2, 2017)
Designers and guests mingle surrounded by dazzling dining installations. Treats from NYC’s top
restaurants and gourmet food purveyors will be served along with wine and specialty cocktails.
Thursday, March 16 – Saturday, March 18, 10am -6pm Sunday, March 19, 10am – 5pm
General admission $30 + tax ($40 at the door)
Visitors are invited to explore the latest in design trends while viewing opulent dining
installations and shopping the silent auction.
Monday, March 20, 6:30 – 10:30pm
Cocktails and table-hopping are followed by an elegant seated VIP dinner
accompanied by dancing and a silent auction.
Who: This year’s ever-growing list of sponsoring brands and designers include:
Event Sponsors: Benjamin Moore and Heritage Home
Media Sponsors: Architectural Digest, Interior Design
Industry Partner: New York Design Center, designed by Brad Ford and FAIR
Diamond Sponsor: Crate and Barrel and Gensler + Knoll + EvensonBest
Platinum Sponsors: AJ Madison & Viking, Capellini, LUXE Interiors + Design/Cambria, M Moser
Associates, Perkins + Will, Steelcase, Coalesse, Designtex & Empire Office, Poltrana Frau with
collaboration of LASVIT Lighting and Orley, Ralph Lauren, and Roche Bobois + Gensler
Gold Sponsors: Arteriors, Blue Ocean Design & Charleston Limewash, Design Within Reach, Florim,
Herman Miller, Humanscale, Tai Ping, Materials Inc + Steelite + Tzelan, and Rockwell Group. For
information on sponsorships, please contact email@example.com
Designers and additional sponsors will be announced in the coming weeks, and will be posted online
Interviews are available with DIFFA Executive Director Johanna Osburn, DIFFA Board Chair and
Interior Design Editor in Chief Cindy Allen, DIFFA board members, DBD designers, and DBD event
sponsors upon request.
DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to
organizations that fight HIV/AIDS by providing treatment and direct care services for people living
with or impacted by the disease, offering preventative education programs targeted to populations
at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders
of HIV/AIDS service and education programs in the United States, mobilizing the immense resources
and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a
grassroots organization into a national foundation based in New York City with chapters and
community partners across the country that, working together provided more than $42 million to
hundreds of HIV/AIDS organizations nationwide. www.diffa.org.
Shanea Phillips, firstname.lastname@example.org, 646.380.4195
Danielle McWilliams, Danielle@novitapr.com, x11
Katie Bone, Katie@novitapr.com, x17