Make A Donation

Design with Purpose, Support with Impact, & Spread Awareness

Specify With Care® is DIFFA’s cause marketing program.

The program invites companies to donate a percentage of sales from designated collections to benefit DIFFA’s mission. Support from Specify With Care® Affiliates ensures that DIFFA has the resources to help HIV/AIDS organizations year-round and respond quickly to their need.

Specify With Care® Affiliates distinguish themselves as socially conscious companies that support a cause that has significantly impacted the design community. Besides the goodwill a company generates by taking part in the program, DIFFA offers its affiliates the following benefits.

AFFILIATE BENEFITS

Exclusive Benefits For Affiliate Supporters

  • PR support and logo representation in trade publication ads through DIFFA’s media partners, such as Interior Design
  • Opportunities to present their Specify With Care® collections before designers and architects at select DIFFA events
  • Representation at annual trade shows. Past examples include: ICFF and BDNY
  • Promotion on the DIFFA.org website and one yearly email blast to 7,500+ contacts across the U.S
  • Promotion through DIFFA’s social media outlets, including Facebook, Twitter, Instagram and/or Pinterest to a follower base of 17,000 collectively
  • One color advertisement in the DIFFA by Design program book
  • All contributions are tax deductible to the full extent of the law

AFFILIATE TESTIMONIALS

WOLF-GORDON INC.

Rick Wolf, whose company Wolf-Gordon Inc. is a pioneer in the program and DIFFA’s single largest contributor, states, “This program is a win-win proposition. It associates manufacturers’ names with a good cause and differentiates their products. The interior design and architectural communities are supporting Specify With Care® with overwhelming enthusiasm and optimism.”

MAYA ROMANOFF

“Maya Romanoff has been honored to help promote DIFFA’s mission through the Specify with Care® program – we have been able to raise funds for the organization and at the same time engage designers in this important dialogue. An increasing amount of interior designers are looking for ways to give back. This program helps them achieve this humanitarian goal while preserving the integrity of their designs.”
— Jennifer Block, VP East Coast Operations, Maya Romanoff

SPECIFY WITH CARE Q & A

Click to Read The Need To Know Information

Is there is a minimum to participate in Specify With Care®?:

Annual pledges start as low as $500, depending upon benefits. Companies that donate over $25,000 annually receive category exclusivity after 12 months.

Not at all! Any company can participate—from interior design to fashion to home goods—the sky is the limit.

We recommend making the donations via check or wire transfer on a regular, monthly basis. Some companies may prefer to donate quarterly; we are happy to work with your finance department to make this seamless.

We are happy to work with you to grant your funds to a specific organization that meets DIFFA’s grant criteria. However, we feel it is better to bundle all proceeds from Specify With Care® and use those funds in part of our annual grant cycle, or have those funds available for emergency requests.

TRADE SHOW PARTNERS

Together We Make A DIFFA-RENCE.

Every partnership with DIFFA is critical in driving positive change and raising funds.