Specify With Care®


Specify With Care®, DIFFA’s cause marketing program, invites companies to donate a percentage of sales from designated collections to benefit DIFFA’s mission. Support from Specify With Care® Affiliates ensures that DIFFA has the resources to help HIV/AIDS organizations year-round and respond quickly to their needs.

Specify With Care® Affiliates distinguish themselves as socially conscious companies that support a cause that has significantly impacted the design community. In addition to the goodwill a company generates by participating in the program, DIFFA offers its affiliates the following benefits:

Testimonials From Our Specify With Care® Affiliates

Rick Wolf, whose company Wolf-Gordon Inc. is a pioneer in the program and DIFFA’s single largest contributor, states, “This program is a win-win proposition. It associates manufacturers’ names with a good cause and, at the same time, effectively differentiates their products. The interior design and architectural communities are supporting Specify With Care® with overwhelming enthusiasm and optimism.”

“Maya Romanoff has been honored to help promote DIFFA’s mission through the Specify with Care® program – we have been able to raise funds for the organization and at the same time engage designers in this important dialogue. An increasing amount of interior designers are looking for ways to give back. This program helps them achieve this humanitarian goal while preserving the integrity of their designs.”
— Jennifer Block, VP East Coast Operations, Maya Romanoff


Meet Our Specify With Care® Affiliates

To learn more about how your company can become a Specify With Care® Affiliate, click here.

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