DIFFA LAUNCHES PICNIC BY DESIGN IN LA AT WESTEDGE DESIGN FAIR, NOV.3-6, 2016
FEATURING VIP COCKTAIL PARTY ON NOV. 5
Santa Monica, CA

WHAT: DIFFA: Design Industries Foundation Fighting AIDS will launch Picnic By Design LA at the WestEdge Design Fair (booth # 300), November 3-6. The fundraising exhibit will showcase stunning designer picnic baskets that will be displayed during the show and auctioned online. There will be a ticketed VIP Picnic By Design cocktail party on Saturday, November 5, 2016 from 3-6PM. Tickets for the party are $50 online.

WHERE: WestEdge Design Fair
                     WestEdge Outdoor lounge, Designed by Roche Bobois,
                     The Barker Hangar (3021 Airport Avenue, Suite 203, Santa Monica)

WHEN: Picnic By Design Exhibit, Thursday, November 3- Sunday, November 6 (online auction closes at 5:45PM on  November 5.) General admission exhibit tickets are $50 or free for registered WestEdge attendees.

Picnic By Design Cocktail Party, Saturday, November 5, 2016 from 3-6PM. Picnic By Design guests will enjoy an afternoon of delicious food and drinks in the luxurious WestEdge outdoor lounge, designed by Roche Bobois.

WHO: Hosted by Design Industries Foundation Fighting AIDS (DIFFA). The 2016 Picnic By Design leading designers are: Barclay Butera Interiors, FORMA International, FOUR POINT Design+Construction, Gensler, James Hernandez Interior Design, MATOUK, Melinda Ritz Interiors, Nadia Geller Designs, Inc. and Nicole Sassaman. Supported by the generosity of the following sponsors: Interior Design Magazine, LA Mart and WestEdge Design Fair. More details are available: www.diffa.org/picnic-by-design/picnic-by-design-la/

SOCIAL MEDIA: For real-time information and inspiring images, follow the event by following @DIFFAnational on Facebook, Twitter and Instagram.

About DIFFA:

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $42 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.

Media Contacts:

DIFFA: Design Industries Foundation Fighting AIDS
Shanea Phillips
sphillips@diffa.org
646. 380.4195

Novità Communications
Alexandra Zwicky
alexandra@novitapr.com
212.528.3160 x 14