DINING BY DESIGN RETURNS TO NYC TO RAISE FUNDS FOR HIV/AIDS ORGANIZATIONS

 

Tickets and Table Sponsorships Available for DIFFA’s Annual Fundraiser
Co-Located with the Architectural Digest Design Show, March 22-26, Pier 92, NYC 

New York, NY (February 1, 2018) — DINING BY DESIGN (DBD), the design industry’s most illustrious fundraiser to fight HIV/AIDS, will return to Pier 92 in New York City on March 22-26, 2018. Hosted by DIFFA: Design Industries Foundation Fighting AIDS (DIFFA), the annual event gathers local and international brands and designers to create a showcase of extraordinary dining vignettes and to raise awareness for a worthy cause. DBD raises nearly one million dollars annually and hosts thousands of designers, notable guests, and avid supporters. Table sponsorships are still available for the event, which is co-located with the Architectural Digest Design Show. Attendees can access both events with a single ticket purchase.

“In 2017 DIFFA granted funds to 31 organizations across the country providing treatment and services to individuals living with HIV/AIDS,” said Dawn Roberson, Event Director at DIFFA. “Our ability to provide these grants is due to the significant support we receive from the design industry each year at events like DINING BY DESIGN. This year, we hope to raise even more for this worthy cause. We look forward to seeing what each brand will bring to the table and we’re excited to welcome new and returning participants!”

The 2018 DINING BY DESIGN New York will bring together over 40,000 guests to experience an array of dining installations by more than 30 designers, architects, manufacturers and brands. Participants will transform a raw space into an immersive exhibit representing a unique concept. The displays set the stage for a public viewing from Thursday through Sunday afternoon, as well as two celebrations which bookend the show. On Thursday, March 22, Cocktails by Design will kick off DBD with samples from a selection of New York’s best restaurants and Tito’s Handmade Vodka and Casamigos Tequila sponsored libations. The event will close with the DINING BY DESIGN Gala dinner on Monday, March 26. Brands from across the industry will feature their latest products and designs in their installations for thousands of event-goers to view and dine in.

“The HIV/AIDS epidemic continues to affect millions across the country and around the world,” says Cindy Allen, DIFFA Board Chair and Editor-in-Chief, Interior Design. “DINING BY DESIGN is DIFFA’s biggest fundraiser showcasing the most thought-provoking and creative installations, done by the industry’s greatest talent. The whole five-day event is a celebration what we do best: dining, designing, and making a DIFFA-rence!”

The 2018 DINING BY DESIGN is co-located with the generous support of theMart. Featured 2018 brands currently include:

Event Sponsors: Benjamin Moore and Henredon+Hickory Chair; Media Sponsors: Interior Design, The New York Times, and Architectural Digest; Diamond Sponsors: Crate and Barrel, Gensler+Knoll+EvensonBest and Sunbrella; Platinum Sponsors: Franke; Steelcase, Turnstone, Coalesse, Designtex, FLOS, Empire in collaboration with Perkins+Will; Gold Sponsors: Arteriors, Design Within Reach, Donghia, Florim, Herman Miller, Jeffrey Beers, NBBJ with BOLD and West Elm, LUXE Interiors + Design, Porcelanosa, Ralph Lauren Home, Rapt Studio, Robert Allen Duralee Group, Rockwell Group, Tito’s Handmade Vodka; Industry Sponsor: New York Design Center; Media Partners: Manhattan Magazine and Exuberance

In addition to the design installations, DINING BY DESIGN will feature a silent auction, complete with innovative products, original artwork, and unique experiences. Tickets and table sponsorships are now available. For information on auction sponsorships, please contact swilliams@diffa.org.

For more information about DINING BY DESIGN visit diffa.org. Tickets are available here.

About DIFFA:

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $43 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.

About DINING BY DESIGN:

DINING BY DESIGN is DIFFA’s marquee event showcasing designers, manufacturers and creative individuals who bring their vision and passion to the table. Running from March 22 – 26, 2018, in conjunction with the Architectural Digest Home Design Show at Pier 92, DINING BY DESIGN features an array of dining installations on display for five days, and includes exclusive special events. All event proceeds goes toward DIFFA’s work to fight HIV/AIDS and to raise awareness that the fight against HIV/AIDS is not over and demonstrate the power we have to combat this disease.

Media Contacts:

DIFFA
Shanea Phillips
sphillps@diffa.org

Novita Communications
Katie Bone
katie@novitapr.com

The project enlists leading designers to raise money and awareness to combat HIV/AIDS

NEW YORK, NY – November 2017 – Launching in time for World AIDS Day on December 1, 2017, the
second annual Windows by Design initiative is a collaboration between craftsmen in paint and paper,
Farrow & Ball and DIFFA: Design Industries Foundation Fighting AIDS. Using the power of design and
social media, the project enlists top designers to help raise funds and awareness for the ongoing efforts
to provide treatment, direct care services, preventative education programs, and advocacy for
individuals impacted by HIV/AIDS.

Leading designers from across the United States will decorate a window vignette in each of the 16
Farrow & Ball showrooms nationwide, showcasing the warmth and love of the holiday season using their
unique creative vision and Farrow & Ball paints and wallpapers. For every photo posted on Instagram by
shoppers with the hashtag #FaBforDIFFA, Farrow & Ball will donate $1 to DIFFA.

“Farrow & Ball is honored to support DIFFA and their efforts to raise awareness for such an important
cause,” says Molly McDermott Walsh, VP of marketing at Farrow & Ball in North America. “We hope
that through the creativity of these designers and the visibility of our showrooms, we can encourage
more people to support important causes this holiday season.”

“DIFFA is honored to partner with Farrow & Ball for the second annual Windows By Design! We are
grateful for their support and for each participating designer for dedicating their time and talents to help
us raise funds and awareness to fight against HIV/AIDS,” says interim DIFFA Executive Director Barbara
Prete. “Each designer uniquely interprets our mission, translating our values into inspiring vignettes. We
hope this inspires people nationwide to make a difference!”

Participating designers include:
Alison Pickart (Berkeley, CA)
Andrew Petronio for KA Design Group (Upper East Side, NYC)
Annie Elliot / bossy color (Washington DC)
Block Shop Textiles (Los Angeles, CA)
Ederra Design Studio (Pasadena, CA)
Hernandez Greene (Upper West Side, NYC)
Jeannie Balsam (Chicago, IL)
Jenny Wolf Interiors (Brooklyn, NYC)
Kimille Taylor for Fuigo (Flatiron, NYC)
Liz Caan & Co. (Boston, MA)
Michele Prata (Orange County, CA)
Peti Lau for Fuigo (D&D, NYC)
Rachel Ashwell Shabby Chic (Santa Monica, CA)
Robert Passal for Putnam & Mason (Greenwich, CT)
Sue Appleton-Webster for Swoon (Westport, CT)
TOLEDO GELLER (Paramus, NJ)

The window vignettes are all created using Farrow & Ball wallpapers and paint colors and will be on
display through January 2018.

About Farrow & Ball
Founded by paint pioneers John Farrow and Richard Ball in 1947, Farrow & Ball is known for using only
the finest ingredients and age-old production methods in the creation of its papers and paints.
Sumptuous paint colors are made using high levels of rich pigments to original recipes and wallpapers
are handcrafted using their own paints and traditional printing methods at their facilities in Dorset,
England. Farrow & Ball products are available from showrooms and retail stores around the world and
online.
us.farrow-ball.com / @farrowandball

About DIFFA
DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations
that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by
the disease, offering preventative education programs targeted to populations at risk of infection, or
supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education
programs in the United States, mobilizing the immense resources and creativity of the design
community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a
national foundation based in New York City with chapters and community partners across the country
that, working together, have provided more than $43 million to hundreds of HIV/AIDS organizations
nationwide. www.diffa.org.

For further information, please contact:
Camron PR
Kate.Sangervasi
kate.sangervasi@camronpr.com | Office: 917.675.4369

New York, NY (November 11, 2017) – This month, DIFFA: Design Industries Foundation Fighting AIDS will showcase its recently expanded cause-marketing program Specify With Care® to the design industry at two top trade shows. At both BDNY (November 12-13, booth 508) and NeoCon East (November 15-16, booth 1253), visitors can view lines from Specify With Care® affiliates: manufacturers and companies who donate a portion of sales from select lines to benefit DIFFA.  Specify With Care® allows DIFFA to provide year-round support to its grantees fighting HIV/AIDS nationwide. Tradeshow participation provides DIFFA and its affiliated partners an opportunity to showcase products and generate awareness for the initiative and the cause with leading professionals in hospitality and commercial interiors.

Obeetee, one of the largest handmade rug makers in India, is the newest company to sign on to the Specify With Care® program. BDNY and NeoCon East attendees will have the opportunity to see Obeetee’s new carpet collection, created in collaboration with seventeen interior designers and architects to benefit DIFFA. The DIFFA Collection draws from Obeetee’s rich and extensive color bank and utilizes 100% New Zealand wool to create beautiful, hand-tufted rugs. The designers and studios that participated in the collection include established names and rising visionaries such as V Starr InteriorsVerda Alexander for Studio O+A, Arlene Angard, Asler Valero, William Reue, Christopher Trujillo, Tina Ramchandani, Patrick Hamilton, Darrin Varden, Marks & Frantz, dash design, Antonino Buzzetta, M Moser, Wuno, Wesley Moon, Michael Tavano and Reeta Gyamlani.

The upcoming shows will also feature designs and special giveaways from notable Specify With Care® affiliates including BLANCO, EGE, Lee Jofa, Maya Romanoff, Scott Brogan Group and Wolf Gordon. “Specify with Care® partners ensure that DIFFA has the resources to provide year-round support to organizations nationwide, offering direct-care and prevention services to individuals impacted by HIV/AIDS,” said DIFFA’s Interim Executive Director, Barbara Prete. “We’re grateful for the generosity of all of the program affiliates and are thrilled to present these special collections and designs to BDNY and NeoCon East audiences.”

In addition to the goodwill a company generates by participating in Specify With Care®, DIFFA offers its affiliates PR and marketing opportunities, as well as exposure at tradeshows and events. Companies interested in participating can contact Steven Williams at swilliams@diffa.org or visit www.diffa.org for more information.

About DIFFA

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $43 million to hundreds of HIV/AIDS organizations nationwide.www.diffa.org.

It is with a mix of sadness and gratitude that DIFFA’s Board of Trustees announces Johanna Osburn’s departure as Executive Director, effective October 19, 2017.

For the last four years, Johanna has stewarded the growth of the organization and helped DIFFA National and chapters increase their grantmaking to organizations fighting HIV/AIDS. Leveraging the generosity of designers, architects, and manufacturers, she has focused DIFFA’s work on the importance and urgency of our mission. We thank her for her contributions to strengthen the organization and build a strong foundation for the years ahead.
Over the next several months, the Board will conduct a search for the next Executive Director of DIFFA. We will share the job announcement and ask our community to identify candidates we may consider to join DIFFA as its next executive director in its next chapter of success.

DIFFA has appointed Barbara Prete to serve as the interim executive director and assist the organization through the transition period with stable and effective leadership and ensure our mission continues. Barbara is an award-winning journalist and finance expert who brings more than 25 years of nonprofit experience, including a significant number of years as executive director.

Again, we wish Johanna the best as she enters the next stage of her career providing support to the LGBTQ community. The Board and staff are excited for the next chapter for DIFFA and are prepared to ensure its success and growth.

We also want to thank all of you who have given to DIFFA and look forward to your continued support of our mission to raise awareness and grant funds to fight HIV/AIDS.

Annual Grant Reception to feature special honor for Kravet Inc.

New York, NY (October 2017) – With health care costs on the rise in the United States, individuals with pre-existing conditions face the dilemma in funding life-saving treatment and care. Recognizing the critical role of local nonprofits and community-based organizations in offering a solution to this issue, DIFFA: Design Industries Foundation Fighting AIDS (DIFFA) grants funds annually to support organizations nationwide that provide education, treatment, and prevention to individuals living or at risk of HIV/AIDS. This year, DIFFA will grant $331,500 to 31 organizations dedicated to fighting HIV/AIDS. The 2017 grantees will be recognized at the annual Grants and Giving Celebration on Wednesday, November 8 at Current at Chelsea Piers.

“We are thrilled to present these grants to a diverse group of community and national non-profits that are working daily to provide care to thousands of individuals impacted by HV/AIDS, DIFFA board chair Cindy Allen said. “We are proud to invest in their efforts to achieve an AIDS-free generation and ensure those living with HIV have a high-quality of life and care.”

This special evening will also honor Kravet Inc., a fifth-generation family business and leading distributor of fabrics, furniture, wall coverings and more. Kravet Inc., is a long-standing supporter of a variety of organizations addressing local and national causes. For more than a decade, Kravet has supported and contributed to a number of DIFFA initiatives such as Specify With Care and number of fundraisers including DINING BY DESIGN.

“We are honored by DIFFA’s acknowledgment and to support a cause that is so important to this industry. As we celebrate our past and inspire the future of design, our company is committed to aligning ourselves with organizations like DIFFA that are devoted to improving the lives of the HIV/AIDS community,” said Lisa Kravet, executive vice president, Kravet Inc.

The Grants and Giving Celebration will gather 200 of DIFFA’s key stakeholders and community leaders to introduce DIFFA National’s 2017 grantees representing 31 organizations nationwide. The grant recipients serve critical areas and target populations including homeless individuals, the LGBT community, youth ages 13-24, people of color, elderly and incarcerated populations. The organizations offer a range of services to fight stigma, work on prevention and education, and offer nutrition, counseling and job preparedness services.

DIFFA National’s 2017 Grantees include:

ACRIA
AID Atlanta
AIDS Leadership Foothills-Area Alliance (ALFA)
Ali Forney Center
Allies for Health + Wellbeing
Alpha Workshops
Bailey House
BOOM!Health
Callen-Lorde Community Health Center
Equality Federation Institute
GMHC
God’s Love We Deliver
HEAT Program (The Research Foundation for SUNY)
HMI (Hetrick-Martin Institute)
Housing Works
JBT Foundation, Inc.
Jerusalem House
North Idaho AIDS Coalition
Peter & Paul Community Services
Planned Parenthood of New York City, Inc.
Services and Advocacy for GLBT Elders (SAGE)
Southern Arizona AIDS Foundation
Southwest Center for HIV/AIDS (SWHIV)
The Aliveness Project
The Correctional Association of New York
The Doe Fund
Trillium Health
Vermont CARES
Visual AIDS for the Arts, Inc.
Voices of Community Activists and Leaders (VOCAL-NY)
Washington Heights CORNER Project

Sponsorships, group, and individual tickets are available for purchase at www.diffa.org/grantreception/ For more information about DIFFA and its 2017 grantees visit diffa.org.

About DIFFA

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $43 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.

Media Contacts:

Shanea Phillips
sphillips@diffa.org
646-380-4195

Novitá Communications
Danielle McWilliams / Katie Bone
Danielle@novitapr.com/ katie@novitapr.com
212-528-3160

Leading Designers Customize Nambé Wine Chillers for DIFFAxThrive Auction

New York, NY (October, 2017) — This month, DIFFA: Design Industries Foundation Fighting AIDS is partnering with the Thrive Tribe Foundation to host a reception and silent auction at WestEdge Design Fair. DIFFAxThrive will feature a selection of one-of-a-kind Nambé wine chillers. Designed and customized by 15 artists and designers, the wine chillers will be on display throughout the show. The collaboration will culminate with a wine toast and reception on Saturday, October 21 from 4-6pm. Proceeds will benefit both organizations’ work to support individuals affected by HIV/AIDS.

“DIFFA is excited to partner with the Thrive Tribe Foundation and the leadership at WestEdge Design Fair to host this wine toast and auction. We have a talented line up of designers who have generously donated their time and talents to support our mission. We look forward to a fun evening with fabulous people and great design,” said Dawn Roberson, event director at DIFFA.

The WestEdge Design Fair brings more than 150 of the world’s best designers, makers and architects to Los Angeles for a three-day showcase reaching 12,000 attendees. From October 19 to 21, guests will be able to view and bid on the customized wine chillers created by top designers including: alison rose New York, Cheryl Umbles Interior Design, Dirt Cobain, Hektad, Judy Buckles, Matouk, Minarc, Nadia Geller Designs, NPZ, Peter Valcarcel, Robert Allen Duralee Inc., and Robert Mahron. The reception on the final evening of the show will feature a wine toast sponsored by Ramona Ranch and light bites for guests to enjoy in the Barker Hangar.

DIFFAxThrive is presented in partnership with California Homes Magazine, Ramona Ranch and Nambé with additional support from Farrow & Ball and StudioTK. For more information visit www.diffa.org. Tickets are available for $50 at impactflow.com/event/westedge-5134.

 

 

 

 

 

 

 

 

 

 

 

About DIFFA

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at  risk  of  infection,  or supporting  public  policy  initiatives.  DIFFA is one of the largest funders of  HIV/AIDS  service  and education programs in the United States, mobilizing the immense resources and creativity of the design community.  Since its  founding  in  1984,  DIFFA  has  emerged  from  a  grassroots  organization  into  a national foundation based in New York City with chapters and community  partners across the country that, working  together,  have provided  more than $42 million  to hundreds  of HIV/AIDS  organizations nationwide. www.diffa.org

 

About Thrive Tribe Foundation

The Thrive Tribe Foundation believes the answer to eliminating HIV transmission and stigma is a matter of the Tribe Heart; which clearly identifies the 4 statuses of HIV. It applies today’s science to the 30-year legacy of HIV and stands for hope not fear, acceptance not division, and honestly not secrecy. It’s mission is to end HIV transmission and stigma through peer-to-peer empowerment, building community, and connecting members to care.

 

About WestEdge Design Fair

WestEdge Design Fair is a three-day event that offers the best in modern design, all in an environment designed to engage, entertain and inspire. The fair offers the opportunity to shop from premium home furnishings brands – many new to the West Coast – and meet the designers behind thousands of inspiring products. In addition, attendees gain insight from leading names in the design industry with a full series of educational programs and special events. For more information, visit www.westedgedesignfair.com.

 

 

Media Contacts:

 

DIFFA:

Shanea Phillips

Sphillips@diffa.org

646.380.4195

 

Novità Communications Katie Bone

Katie@novitapr.com

Katherine Smythe katherine@novitapr.com

212.528.3160 x22

New York, NY (September 7, 2017) — Last night DIFFA: Design Industries Foundation Fighting AIDS hosted its largest and most successful Picnic By Design to-date with over $50,000 raised toward its grant making efforts. Nearly 250 people filled the vast rooftop space at Stage 48, with stunning views of New York City, to enjoy a festive evening in support of DIFFA. Twenty leading designers created and donated vibrant themed picnic baskets filled with picnic treats and essentials for attendees to bid on and win in the Picnic By Design auction.

“We are overwhelmed by the outpouring of generosity from our designers, sponsors, and guests,” said Johanna Osburn, DIFFA Executive Director. Representing a range of design disciplines, our supporters fuel our efforts to help fight HIV/AIDS across the country. Our community comes together to share their creativity and works with us to support organizations who are providing education, direct services, and prevention efforts for  thousands of people impacted by HIV.”

Picnic by Design attendees enjoyed gourmet picnic fare and sipped Tito’s Handmade Vodka with mint lemonade while perusing 22 uniquely designed picnic baskets. Each basket had a unique theme, many celebrating food and travel, including “A Night in Tunisia” by Antoinette Loupé, to “Picnic In Provence” by Stacy Garcia and “A Romantic Sojourn” by Ted Moudis. The baskets included high-end picnic accouterments, a variety of wines and spirits and, in some cases, tickets for exclusive tours, dinners, and shows.

“I am honored to have been chosen to design a basket this year. It’s a fun challenge to create a visually appealing and functional display that will be bid on and carried home!” said Stacy Garcia. “Picnic By Design is always a great event full of old and new friends and inspiring displays. I was drawn to DIFFA’s work as a designer and ally for the LGBTQ community. I have friends that unfortunately lost their battle with HIV and I support DIFFA in their honor.”

The 2017 designers included: Andrea Schumacher Interiors, Antoinette Loupé, Canard Inc, Dwell Studio, FXFOWLE, Gensler/StudioTK/LUUM Textiles, jesGORDON/properFUN x Dirt Cobain, Lladró, Matouk, Mitchell Hill, Michele Alfano Design in partnership with Tiago Fonseco, NPZ Style & Décor, Scott Brogan Group, Stacy Garcia Inc., Sheila Bridges – Harlem Toile, Stillwell Events NYC with Elegant Affairs NYC, Ted Moudis Associates, Tito’s Handmade Vodka, Vanessa Deleon Associates, Wills Design Associates, World of Wonder’s “DragCon Basket” styled by Tyler Wisler and Yetta Banks for Viacom.

This year’s sponsors included: Blanco, Bolon, Design Lab @ Bell Works, DXV, DRS Associates, EGE, Flaneur, Innomark, Maya Romanoff, NTT Industries, New York Design Center, StudioTK, Robert Allen Duralee Group and The Kitchen & Bath Industry Show.

Picnic by Design celebrates creative expression while raising funds and engaging designers in DIFFA’s mission. Proceeds support DIFFA’s grants to HIV/AIDS direct service organizations and programs in New York City and across the country.

For more information about DIFFA and its fundraising efforts visit www.diffa.org.

About DIFFA:

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $42 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.

Media Contacts:

DIFFA
Shanea Phillips
sphillips@diffa.org
646-380-4195

Novità Communications
Katie Bone
Katie@novitapr.com
212-528-3160 x17

Katherine Smythe
Katherine@novitapr.com
212-528-3160 x22

Last Saturday, August 6, DIFFA hosted its Third Annual DIFFA | Out East in partnership with Cindy Allen of Interior Design magazine and West| Out East. Proceeds from the silent auction benefited DIFFA’s mission.

Missed it? Here’s an excerpt from a blog post by the evening’s photographer, Rio Hamilton

DIFFA had their third annual silent auction at the deluxe, modern showroom called WEST OUT EAST.  Dozens of fab new product was donated by Owner, Architect, Designer West Chin.  More than 100 stylish Hamptonites passed through the store to bid on chic home accessories and select furniture. Guests enjoyed refreshing wine and delicious small bites. West and his team wisely displayed the silent auction product near the bar.  There was a thrilling bidding session towards the end of the evening, when both parties kept marching back to top the previous bid. Now I know why its called a silent auction – cause not much was said, during that moment, but you know I have the pics (wink).

If you haven’t been to WEST OUT EAST, it is a curated, modern mix of posh furniture, lighting, rugs, kitchen & bath /closet & storage systems.  Everything is neatly appointed within the split-level space and there’s a charming courtyard (but let’s call it a lanai cause I love the word – lanai) full of fresh outdoor furniture.  Did I mention West sells outdoor furniture?

An Interior Design Best of Year award winner and “Kitchen & Bath Design Leader”  West was also selected by New York magazine as one of “The City’s 100 Best Architects and Decorators”. West Chin, the principal architect behind WCA, is known for his distinctly modern aesthetic.  It’s a sweet mix of form and function, minimal and clean, but snug.

WEST OUT EAST teamed up with the iconic CINDY ALLEN who is known her duo roles as Editor in Chief of Interior Design Magazine and Chairman of the Board for DIFFA Design Industries Foundation Fighting AIDS. It’s the design community’s foremost charity and a leading supporter of the care and education of people with HIV/AIDS.

Thank you Cindy and West for infusing the party with your scrumptious energy.  Thank you DIFFA, WCA, WOE, GPS, IOU, LUV, XYZ – your soirée auction was the T-O-P !!!

Rio Hamilton, a Manhattan based Marketing and Business Development Strategist for the Interior Design Industry, created RioHamilton.com in 2013 which produce stories and content on a weekly basis.

DIFFA’s Picnic by Design Returns to NYC with Over 20 Participating Creative Brands
Tickets and Sponsorships now available for DIFFA’s annual summer fundraiser with designer picnic baskets 

New York, NY (July 2017) — On September 6, DIFFA: Design Industries Foundation Fighting AIDS (DIFFA) will host its sixth annual summer soiree and fundraiser, Picnic By Design®. Hosted on the Rooftop at Stage 48, the New York skyline will set the scene for this festive evening. More than 20 top-tier designers and creative brands will curate unique picnic baskets to be admired and bid upon during the event. Each year Picnic by Design brings out over 200 tastemakers from New York City and beyond for gourmet picnic fare, one-of-a-kind design and to raise funds toward DIFFA’s mission to support HIV/AIDS service organizations across the country.

“We are thrilled to have the support of so many exceptional individuals and companies who donate their time and talents to DIFFA to make this event truly unique. The designers committed to the 6th annual Picnic by Design represent a diverse group of disciplines and artistry – from the traditional to modern, classic to contemporary, functional to drag-tacular! The event proceeds fund our grant-making efforts to HIV/AIDS programs across the United States,” said Johanna Osburn, Executive Director at DIFFA.

Now in its 6th year in New York City, Picnic by Design celebrates creative expression while raising funds and engaging designers in DIFFA’s mission to further the fight against HIV/AIDS. Guests will view and bid on more than 20 specialty picnic experiences filled with surprises, such as tickets to Rupaul’s DragCon and spirits from Tito’s Handmade Vodka. Some of this year’s basket designers include: Andrea Schumacher Interiors, Canard Inc., Dwell Studio, FXFOWLE, Jes Gordon and Dirt Cobain, Mitchell Hill, NPZ Style & Décor, Studio TK and Gensler, Ted Moudis Associates, Tito’s Handmade Vodka, Vanessa Deleon Associates, Wills Design Associates and World of Wonder Productions.

Current Picnic By Design sponsors include Blanco, DXV, Robert Allen Duralee Group, Interior Design and Tito’s Handmade Vodka. For more information on sponsorship opportunities contact Dawn Roberson at droberson@diffa.org. Tickets are now available at www.diffa.org for $125, with prices increasing to $150 on August 25. Visit www.diffa.org to sign up for exclusive event updates.

For real-time information and inspiring images, follow DIFFA on Facebook (@diffanational), Twitter (@diffanational) and Instagram (@diffanational). The official hashtag for the event is #picnicbydesign.

About DIFFA:

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $42 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.

Media Contact:

DIFFA:
Shanea Phillips
Sphillips@diffa.org
646.380.4195

Novità Communications
Katherine Smythe
katherine@novitapr.com
212.528.3160 x22

DIFFA LAUNCHES PICNIC BY DESIGN IN LA AT WESTEDGE DESIGN FAIR, NOV.3-6, 2016
FEATURING VIP COCKTAIL PARTY ON NOV. 5
Santa Monica, CA

WHAT: DIFFA: Design Industries Foundation Fighting AIDS will launch Picnic By Design LA at the WestEdge Design Fair (booth # 300), November 3-6. The fundraising exhibit will showcase stunning designer picnic baskets that will be displayed during the show and auctioned online. There will be a ticketed VIP Picnic By Design cocktail party on Saturday, November 5, 2016 from 3-6PM. Tickets for the party are $50 online.

WHERE: WestEdge Design Fair
                     WestEdge Outdoor lounge, Designed by Roche Bobois,
                     The Barker Hangar (3021 Airport Avenue, Suite 203, Santa Monica)

WHEN: Picnic By Design Exhibit, Thursday, November 3- Sunday, November 6 (online auction closes at 5:45PM on  November 5.) General admission exhibit tickets are $50 or free for registered WestEdge attendees.

Picnic By Design Cocktail Party, Saturday, November 5, 2016 from 3-6PM. Picnic By Design guests will enjoy an afternoon of delicious food and drinks in the luxurious WestEdge outdoor lounge, designed by Roche Bobois.

WHO: Hosted by Design Industries Foundation Fighting AIDS (DIFFA). The 2016 Picnic By Design leading designers are: Barclay Butera Interiors, FORMA International, FOUR POINT Design+Construction, Gensler, James Hernandez Interior Design, MATOUK, Melinda Ritz Interiors, Nadia Geller Designs, Inc. and Nicole Sassaman. Supported by the generosity of the following sponsors: Interior Design Magazine, LA Mart and WestEdge Design Fair. More details are available: www.diffa.org/picnic-by-design/picnic-by-design-la/

SOCIAL MEDIA: For real-time information and inspiring images, follow the event by following @DIFFAnational on FacebookTwitter and Instagram.

About DIFFA:

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $42 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.

Media Contacts:

DIFFA: Design Industries Foundation Fighting AIDS
Shanea Phillips
sphillips@diffa.org
646. 380.4195

Novità Communications
Alexandra Zwicky
alexandra@novitapr.com
212.528.3160 x 14

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