Picnic by Design Raises $57K to Fight HIV/AIDS

New York, NY (September 11, 2018) — DIFFA : Design Industries Foundation Fighting AIDS
hosted its largest and most successful Picnic By Design to-date, raising $57,000 to grant to
HIV/AIDS organizations across the country. Nearly 300 people filled the Viacom Terrace and
Lounge, overlooking Times Square, to view and bid on more than 20 Broadway-themed picnic
baskets from celebrated talents within the New York metro design community. Participating
designers including Patrick J. Hamilton, Vanessa Deleon, Tyler Wisler and Mikel Welch, created
vibrant baskets containing exclusive Broadway experiences that were auctioned to raise money
to support DIFFA’s work in the fight against HIV/AIDS.

“This year we challenged our designers to re-create a staple in New York City culture by
incorporating a Broadway theme in the creation of their designer picnic baskets. We were
thrilled to see the designs they produced for our guests to view, bid and raise funds to support
our grant efforts,” Dawn Roberson, Executive Director at DIFFA said. “ We are thankful to have
the support of so many talented designers along with Cindy Allen, Chair of the Board of
Trustees, David Rockwell of Rockwell Group, Tom Viola, Executive Director Broadway Cares/
Equity Fights AIDS, Viacom, O&M and the Shubert Organization; who collectively helped to
make this event an extraordinary success.”

In addition to an extravagant showcase of picnic experiences featuring interpretations of classic
and Tony-award winning shows such as Wicked, The Lion King, Kinky Boots, Chicago,
Breakfast at Tiffany’s and more—attendees were able to view an exhibition of images of the
Imperial Theatre from the Shubert Archives as well as Rockwell Group’s model of the set design
for “Dirty Rotten Scoundrels.” Auction winners took home reimagined concepts of a picnic
basket, which included backstage passes to shows, exclusive Broadway gift cards and dining
experiences at top NYC restaurants. Funds raised from the auction directly support DIFFA’s
mission to raise and grant funds to organizations that provide treatment, direct care and
education for individuals impacted by HIV/AIDS.

“I am thrilled to have co-chaired DIFFA’s seventh annual Picnic By Design. It was an honor to
partner with Broadway Cares/Equity Fights AIDS to support and celebrate two groups so near
and dear to my heart: DIFFA and the theater community. It was amazing to see how designers
expressed the joy and excitement of Broadway shows in such creative picnic displays,” said
David Rockwell, Chair Emeritus, DIFFA and founder and President, Rockwell Group.

The 2018 designers included: Antoinette Loupe, BKSK Interiors, Catskill Provisions, Gensler +
Knoll, Hunter Douglas + Patrick Harris Designs, Jes Gordon, Knoll + Studios Architecture,
Kravet, Lo Chen Designs, Matouk, McCory Interiors, Michele Alfano Design, Mikel Welch,
NPZ Style & Décor, Peter Valcarcel, Rockwell Group, Ted Moudis Associates, Tito’s
Handmade Vodka, Vanessa Deleon Associates, and Rebecca Wu Norman.

This year’s sponsors included AIDS Healthcare Foundation, Blanco, Brooklyn Brewery, Catskill
Provisions, Carnegie, Cliffton Dry, Hunter Douglas, Humanscale, Interior Design, Knoll Inc.,
Kravet Inc., National Kitchen & Bath Association, Robert Allen Duralee Group, Rockwell
Group, POZ Magazine, Studio TK/Teknion, Transwall, and Tito’s Handmade Vodka.
Picnic by Design celebrates creative expression while raising funds and engaging designers in
DIFFA’s mission to further the fight against HIV/AIDS. Proceeds support DIFFA’s grants to
HIV/AIDS direct service organizations and programs in New York City and across the country.

View baskets and event photos on DIFFA’ Facebook page!

About DIFFA:
DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to
organizations that fight HIV/AIDS by providing treatment and direct care services for people
living with or impacted by the disease, offering preventative education programs targeted to
populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the
largest funders of HIV/AIDS service and education programs in the United States, mobilizing the
immense resources and creativity of the design community. Since its founding in 1984, DIFFA
has emerged from a grassroots organization into a national foundation based in New York City
with chapters and community partners across the country that, working together, have provided
more than $44 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org .

Media Contacts:
DIFFA
Shanea Phillips
sphillips@diffa.org
646-380-4195
Novità Communications
Katie Bone | Katie@novitapr.com
Katherine Smythe | Katherine@novitapr.com