Last Saturday, August 6, DIFFA hosted its Third Annual DIFFA | Out East in partnership with Cindy Allen of Interior Design magazine and West| Out East. Proceeds from the silent auction benefited DIFFA’s mission.

Missed it? Here’s an excerpt from a blog post by the evening’s photographer, Rio Hamilton. 

DIFFA had their third annual silent auction at the deluxe, modern showroom called WEST OUT EAST.  Dozens of fab new product was donated by Owner, Architect, Designer West Chin.  More than 100 stylish Hamptonites passed through the store to bid on chic home accessories and select furniture. Guests enjoyed refreshing wine and delicious small bites. West and his team wisely displayed the silent auction product near the bar.  There was a thrilling bidding session towards the end of the evening, when both parties kept marching back to top the previous bid. Now I know why its called a silent auction – cause not much was said, during that moment, but you know I have the pics (wink).

If you haven’t been to WEST OUT EAST, it is a curated, modern mix of posh furniture, lighting, rugs, kitchen & bath /closet & storage systems.  Everything is neatly appointed within the split-level space and there’s a charming courtyard (but let’s call it a lanai cause I love the word – lanai) full of fresh outdoor furniture.  Did I mention West sells outdoor furniture?

An Interior Design Best of Year award winner and “Kitchen & Bath Design Leader”  West was also selected by New York magazine as one of “The City’s 100 Best Architects and Decorators”. West Chin, the principal architect behind WCA, is known for his distinctly modern aesthetic.  It’s a sweet mix of form and function, minimal and clean, but snug.

WEST OUT EAST teamed up with the iconic CINDY ALLEN who is known her duo roles as Editor in Chief of Interior Design Magazine and Chairman of the Board for DIFFA Design Industries Foundation Fighting AIDS. It’s the design community’s foremost charity and a leading supporter of the care and education of people with HIV/AIDS.

Thank you Cindy and West for infusing the party with your scrumptious energy.  Thank you DIFFA, WCA, WOE, GPS, IOU, LUV, XYZ – your soirée auction was the T-O-P !!!

Rio Hamilton, a Manhattan based Marketing and Business Development Strategist for the Interior Design Industry, created RioHamilton.com in 2013 which produce stories and content on a weekly basis.