The project enlists leading designers to raise money and awareness to combat HIV/AIDS

NEW YORK, NY – November 2017 – Launching in time for World AIDS Day on December 1, 2017, the
second annual Windows by Design initiative is a collaboration between craftsmen in paint and paper,
Farrow & Ball and DIFFA: Design Industries Foundation Fighting AIDS. Using the power of design and
social media, the project enlists top designers to help raise funds and awareness for the ongoing efforts
to provide treatment, direct care services, preventative education programs, and advocacy for
individuals impacted by HIV/AIDS.

Leading designers from across the United States will decorate a window vignette in each of the 16
Farrow & Ball showrooms nationwide, showcasing the warmth and love of the holiday season using their
unique creative vision and Farrow & Ball paints and wallpapers. For every photo posted on Instagram by
shoppers with the hashtag #FaBforDIFFA, Farrow & Ball will donate $1 to DIFFA.

“Farrow & Ball is honored to support DIFFA and their efforts to raise awareness for such an important
cause,” says Molly McDermott Walsh, VP of marketing at Farrow & Ball in North America. “We hope
that through the creativity of these designers and the visibility of our showrooms, we can encourage
more people to support important causes this holiday season.”

“DIFFA is honored to partner with Farrow & Ball for the second annual Windows By Design! We are
grateful for their support and for each participating designer for dedicating their time and talents to help
us raise funds and awareness to fight against HIV/AIDS,” says interim DIFFA Executive Director Barbara
Prete. “Each designer uniquely interprets our mission, translating our values into inspiring vignettes. We
hope this inspires people nationwide to make a difference!”

Participating designers include:
Alison Pickart (Berkeley, CA)
Andrew Petronio for KA Design Group (Upper East Side, NYC)
Annie Elliot / bossy color (Washington DC)
Block Shop Textiles (Los Angeles, CA)
Ederra Design Studio (Pasadena, CA)
Hernandez Greene (Upper West Side, NYC)
Jeannie Balsam (Chicago, IL)
Jenny Wolf Interiors (Brooklyn, NYC)
Kimille Taylor for Fuigo (Flatiron, NYC)
Liz Caan & Co. (Boston, MA)
Michele Prata (Orange County, CA)
Peti Lau for Fuigo (D&D, NYC)
Rachel Ashwell Shabby Chic (Santa Monica, CA)
Robert Passal for Putnam & Mason (Greenwich, CT)
Sue Appleton-Webster for Swoon (Westport, CT)
TOLEDO GELLER (Paramus, NJ)

The window vignettes are all created using Farrow & Ball wallpapers and paint colors and will be on
display through January 2018.

About Farrow & Ball
Founded by paint pioneers John Farrow and Richard Ball in 1947, Farrow & Ball is known for using only
the finest ingredients and age-old production methods in the creation of its papers and paints.
Sumptuous paint colors are made using high levels of rich pigments to original recipes and wallpapers
are handcrafted using their own paints and traditional printing methods at their facilities in Dorset,
England. Farrow & Ball products are available from showrooms and retail stores around the world and
online.
us.farrow-ball.com / @farrowandball

About DIFFA
DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations
that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by
the disease, offering preventative education programs targeted to populations at risk of infection, or
supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education
programs in the United States, mobilizing the immense resources and creativity of the design
community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a
national foundation based in New York City with chapters and community partners across the country
that, working together, have provided more than $43 million to hundreds of HIV/AIDS organizations
nationwide. www.diffa.org.

For further information, please contact:
Camron PR
Kate.Sangervasi
kate.sangervasi@camronpr.com | Office: 917.675.4369