Specify With Care®, DIFFA’s cause marketing program, invites companies to donate a percentage of sales from designated collections to benefit DIFFA’s mission. Support from Specify With Care® Affiliates ensures that DIFFA has the resources to help HIV/AIDS organizations year-round and respond quickly to their needs.
Specify With Care® Affiliates distinguish themselves as socially conscious companies that support causes of particular significance to the design communities. Besides the goodwill a company generates by joining the program, DIFFA offers its affiliates the following benefits:
- PR support and logo representation in trade publication ads through DIFFA’s media partners
- Opportunities to present their Specify With Care® collections before designers and architects at select DIFFA events
- Promotion on the DIFFA.org website and one yearly email blast to 7,500+ contacts across the U.S
- Promotion through DIFFA’s social media outlets, including Instagram, LinkedIn, Facebook, and Twitter
- Tickets to various DIFFA fundraising events
- All contributions are tax deductible to the full extent of the law
Download a sponsorship packet here.
Testimonials From Our Specify With Care® Affiliates
Rick Wolf, whose company Wolf-Gordon Inc. is a pioneer in the program and DIFFA’s single largest contributor, states, “This program is a win-win proposition. It associates manufacturers’ names with a good cause andC differentiates their products. The interior design and architectural communities are supporting Specify With Care® with overwhelming enthusiasm and optimism.”
“Maya Romanoff has been honored to help promote DIFFA’s mission through the Specify with Care® program – we have been able to raise funds for the organization and at the same time engage designers in this important dialogue. An increasing amount of interior designers are looking for ways to give back. This program helps them achieve this humanitarian goal while preserving the integrity of their designs.”
— Jennifer Block, VP East Coast Operations, Maya Romanoff